Content Creator & Social Media Manager- GCI

About us:

Galilee Culinary Institute by the Jewish National Fund is a one-of-a-kind culinary institution that combines culinary education, tourism, marketing, public relations, business and operations management, partnership and fundraising as well as restaurant operations expertise, and entrepreneurship. Based in the heart of Israel's Galilee, in Kibbutz Gonen a mountainous region and micro-climate where fertile lands, mountains, and rivers create an unparalleled location for a thriving agricultural region, GCI is a total-immersion culinary institution with a goal of population growth and narrative change for the area.

The GCI is looking for a Content Creator & Social Media Manager to manage social channels, build a brand, tell a meaningful story and make an impact on an entire region.

This is a hybrid role with on site visits at least twice a month and it can be either as freelance or as an employee (on payroll).

The Responsibilities

Build and lead GCI's social media presence.
Create ongoing content for Facebook, Instagram, and TikTok (5-6 posts per week).
Develop a monthly content calendar (20-25 posts).
Capture and produce original content on location throughout the Galilee.
Create short-form videos and Reels.
Work closely with the Head Chef to develop a weekly recipe feature.
Produce content around food, people, the region, resilience, events, and community stories.
Community management, as required.
Track performance and provide monthly reports.

Requirements

Proven experience managing social media accounts end-to-end (not just running campaigns).
Native-level Hebrew and English - All content is published in English.
Strong creative vision and storytelling ability.
Experience in video and photography production.
Experience in food, tourism, or lifestyle industries is an advantage.
Independent, proactive, and able to lead projects from concept to execution.
A candidate who connects with the mission of strengthening Northern Israel, education, and community resilience.

Candidates Selected to Continue in the Recruitment Process Will Be Asked to Provide

Portfolio.
Links to social media accounts managed (past and present).
Examples of ongoing account management (not only one-off projects).
Description of working model (freelancer or employee).
Content and social media strategy/approach.
Examples of growth and measurable results (if available).
Freelance – please include monthly retainer proposal/pricing.