E-commerce Advertising Analyst

K4 Brands, founded in 2016, is a lean, vertical company specializing in developing consumer goods brands and marketing them globally on major e-commerce platforms. This role is an exceptional opportunity to leverage your Marketing and Advertising skills in a dynamic environment, working alongside a dedicated and talented team.

Responsibilities:

Campaign Management:

• Manage multiple Keyword Based PPC campaigns simultaneously across various channels and platforms (Google, Amazon). Manage budgets and bids for maximum ROI.
• Collaborate closely with Brand Managers on customer journey and sales performance for profit optimization on a daily basis.
• Stay updated on Amazon and Google's algorithm changes and new features.

Data Management and Analysis:

• Develop and implement processes for effective data management.
• Track daily, weekly, and monthly KPIs (such as sales, conversion rates, ACoS, and CPA) to identify opportunities for improvement.
• Plan and analyze the effectiveness of A/B tests to improve marketing KPIs.

Requirements:

• At least 1 year of experience in paid search account management, with hands-on experience managing Google Ads and Paid Social Advertising (e.g., Facebook, TikTok, Twitter, Pinterest).
• Proven ability to drive efficiencies and performance across a range of campaigns.
• Demonstrable experience in marketing data analytics and tools.
• Deep understanding of web and conversion tracking on both mobile and desktop.
• Strong critical thinking skills and an analytical mindset; ability to analyze data, draw conclusions, and implement actions.
• Collaborative, reliable, and transparent work ethic.
• Proficient in English.
• Strong proficiency in Excel/Google Sheets.
• Proficiency in data analysis, modeling, and visualization tools – an advantage.
• Experience with YouTube Ads – an advantage.
• Experience with Google Tag Manager and GA4 – an advantage.
• B.Sc. or B.A. degree – an advantage.
• Experience in e-commerce – an advantage.
• Knowledge of Amazon Seller Central – an advantage.

Job Scope:

• Full-time position based in our central Tel Aviv office (flexible hybrid working model with 1-2 days per week from home).
• Availability to address urgent issues on weekends as needed.

C.V to: [email protected]