Product Marketing Manager

Our fintech company is seeking a Product Marketing Manager.

Focusing on customer acquisition, marketing campaigns, websites and landing page creation.

Engagement, and revenue growth. Collaborate cross-functionally with clients and stakeholders to plan go-to-market initiatives, shape compelling messaging, and develop strategic campaigns.

Key Responsibilities:

• Craft campaigns utilizing online/offline channels to drive acquisition, engagement, and retention alongside the marketing team.
• Lead and manage websites, brands, and LP’s creations
• Conduct market analysis to identify trends, and opportunities, and guide product positioning
• Develop product messaging and value propositions along the buyer's journey
• Collaborate with marketing, Development and product teams to align on goals.
• Gather feedback to optimize the acquisition funnel.

Requirements:

2+ years as a B2C Product Marketing Manager. (SaaS experience preferred).

Experience in creating and managing websites, brands and campaigns.

Proven track record in optimizing B2C sales funnels for customer acquisition and revenue growth in the fintech industry.

Experience in product messaging, marketing campaigns, and go-to-market execution

Deep understanding of UI/UX in web and mobile applications.

Knowledge of the financial/online trading world is an advantage.

Skilled at multitasking and time management