Director of Product Marketing

Main Duties:

• Focus both on Marketing and Product development aspects and own the full life cycle
• Establish the vision and strategic plan for the assigned product segment
• Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
• Ensure customer focus by communicating and building rapport with customers (“average” and KOL’s) as required and ensuring the “voice of the customer” is reflected in all work processes
• Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in
• Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI)
• Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment
• Works closely with commercial and regional marketing team to develop go-to-market programs
• Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results
• Support Regional Sales and establish product pricing and positioning strategies
• Understand and utilize salesforce.com to identify market trends

Requirements:

• Degree in Engineering / Marketing / Business Administration
• MBA from a leading institution - advantage
• 3 years of hands-on experience in product marketing and product development in the field of medical devices and/or biotech – a must
• Marketing expertise
• Healthcare product/industry/technical acumen - a must
• Proven ability to work globally; willingness to travel at least 30% of the time
• Excellent command of MS Office (Word; Excel; PowerPoint; Outlook)
• Native English speaker - preferred. Additional languages would be considered an advantage
• Superb presentations skills (in English)
• Proven ability to influence and negotiate internally and externally

Personality:

• Fast learner and adapter
• Leadership skills to lead or collaborate in matrix teams and shape/lead growth vision and marketing strategy
• Innovation - develop new ideas through collaboration and execute on creative ideas
• Team oriented - ability to motivate and work well with diverse, cross-functional and international teams
• Crisis management skills