Director of Growth Marketing

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Yotpo is looking for a Director of Growth Marketing to join our Demand Generation leadership team to own and lead teams responsible for Yotpo’s user journey across all products, geos and segments through our core digital channels - paid acquisition, Yotpo.com, SEO and inbound email marketing.

You will:

• Oversee the team’s responsible for Yotpo’s top-funnel digital marketing, including paid acquisition, CRO, web operations, and SEO (externally), optimizing for MQLs
• Work cross functionally with leadership and teams within Marketing such as Demand Generation (new business and cross-sell), Regional Marketing, Corporate Marketing, Brand, Product Marketing, Events, Content, Design, BI and collaborate on cross-company projects.
• Develop a full-funnel demand creation and capturing strategy for all of Yotpo’s product lines (Email, Subscriptions, SMS, Loyalty, Reviews), funnel types (high-touch and self-service, low touch) and geos (US, UK, ANZ) with a key focus on digital user touch points, nurturing flows and CRO.
• Own all paid media efforts, namely performance marketing and digital sponsorships (such as publishers and affiliate), developing strategies that cover all funnel stages from awareness to conversion and sourced MQLs
• Develop effective conversion strategies aimed at turning visitors/soft leads into MQLs leveraging email nurtures, online retargeting, and dedicated webpages
• Own the Yotpo.com entity - inbound traffic, web assets, oversee site performance, SEO, CRO, analytics infrastructure, optimization, A/B testing
• Recognize funnel pitfalls in our inbound flow. Come up with innivative solutions to address them, leveraging paid acquisition, nurture flows (ads and emails), and custom web experiences, powered by tech and data
  
  

• 8+ years of experience in performance marketing/demand generation, owning the funnel E2E at an eCommerce software or B2B SaaS company - must
• Solid experience leading and developing high performing teams - must
• A deep understanding of the sales funnel within a B2B organization
• Hands-on experience and/or leadership of paid acquisition, SEO, CRO & email marketing
• Excellent in driving cross-functional efforts with multiple stakeholders and production dependencies
• Highly detail oriented, entrepreneurial spirit and an aggressive can-do attitude
• Strong communication and presentation skills
• Bachelor or University Degree