Marketing Program Manager

We are looking for an Integrated Campaign Program Manager to join our Corporate Initiatives & Integrated Campaigns team. The candidate has a passion for developing strategic campaign plans incorporating corporate, brand, vertical, demand generation, ABM, and product campaigns. This person is skilled at writing, editing and publishing content pieces as well as go-to-market strategies supporting global expansion of campaign content in targeted regions to elevate the brand and platform and who has a desire to for campaigns and content development, preferably in the B2B sector and/or cybersecurity industry.

Responsibilities:

• Work across various groups in Marketing to develop strategic campaign plans incorporating corporate, brand, vertical, demand generation, ABM, and product campaigns.
• Develop go-to-market strategies supporting global expansion of campaign content in targeted regions to elevate the brand and platform
• Drive translation process for key assets such as papers, videos, advertisements
• Writing, editing and publishing content pieces as needed incorporating SEO keywords
• Manage the execution of select campaigns

Desired Background:

• 5+ years of experience in project management for campaigns and content development, preferably in the B2B sector and/or cybersecurity industry.
• Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
• Strong understanding of content strategy principles and metrics-driven content development.
• Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
• Exceptional writing and storytelling skills, with the ability to convey complex information clearly.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
• Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach