Online Marketing Manager

As the Online Marketing Manager, you will be responsible for developing and executing comprehensive online marketing strategies to increase our brand awareness, drive traffic, and generate leads. You will manage various digital and other marketing channels and activities, including website management, SEO, PR activities, events - online and offline, content generation, social media profiles, online campaigns, review sites positioning, etc. 

Key Responsibilities:

• Develop and implement effective multi channel marketing strategy 
• Implement SEO strategies to improve organic search rankings and drive website traffic
• Plan and execute online marketing campaigns, including email marketing, PPC, and social media advertising
• Create and manage engaging content for various channels, including blog posts, articles, whitepapers, videos, and social media updates
• Oversee our social media profiles, ensuring consistent brand messaging and engagement with our audience
• Coordinate and promote online events, such as webinars and podcasts, to educate and engage our target audience
• Develop and manage public relations initiatives to build and maintain a positive brand image
• Manage and optimize our presence on review sites to enhance our reputation and attract potential customers
• Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities and campaigns
• Collaborate with the web development team to manage and optimize our website, ensuring a seamless user experience and high conversion rates
• Stay up-to-date with industry trends and best practices to continually improve our digital marketing strategies

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in online/digital marketing, preferably in the SaaS industry
• Proven experience with SEO, content marketing, social media management, and online advertising
• Strong understanding of various digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
• Excellent written and verbal communication skills
• Creative thinker with the ability to develop innovative marketing strategies
• Strong analytical skills and the ability to interpret data and make data-driven decisions
• Ability to manage multiple projects simultaneously and meet deadlines
• Experience with PR and managing online communications is a plus
• Self-motivated and able to work both independently and as part of a team