Brand Manager (temporary - 12 months)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

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Department Marketing

Location Tel-Aviv, Israel

Reporting to Marketing Lead

Role Temporary (12 months contract)

Brand Manager (12 months)

Start date August 2024

Job Description

Adapt and execute brand strategies and initiatives, ensuring alignment with business objectives related to Share of Market and volume.

Act as a single point of contact (SPOC) for brand campaigns while managing the brand's budget and monitoring performance to ensure optimal results.

Key Responsibilities

Brand Strategy

• Support the achievement of the business objectives according to the pre-aligned plan.
• Adapt the brand's strategy and annual plan considering market dynamics.
  
  

• Plan annual campaigns according to the pre-aligned plan.
• Coordinate through all relevant platforms and channels.
• Align plans with relevant global functions and local departments.
  
  

• Lead NPD processes with GBS, ensuring compliance with policies, regulations, ASP plan, and market needs.
  
  

• Lead strategic research, using data-driven insights for marketing decisions.
  
  

• Lead the implementation and execution of campaigns to ensure the achievement of brand KPIs.
• Act as the SPOC for local departments, agencies, and suppliers.
  
  

• Constantly monitor the brand's performance and progress of activities.
• Share relevant data, insights, and action items with local departments.
  
  

• Effectively manage and monitor the pre-aligned brand budget split.
• Ensure efficient allocation of resources and adherence to financial constraints.
  
  

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience in brand management or a similar role.
• Proven track record of successful brand strategy adaptation and execution.
• Strong understanding of market dynamics and customer insights.
• Excellent project management and organizational skills.
• Strong analytical skills and Effective communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams and manage external partnerships.
• Hebrew – Fluent, English – proficient