Product Marketing Manager

Job Description:

As a Product Marketing Manager at Lasso Security’s marketing team, you'll drive success by crafting compelling product messaging, collaborating on product launches, conducting market research, and leading the creation of marketing materials for our cybersecurity solutions. Your creativity and expertise will shape our strategy, and support our business growth and objectives. Join us in redefining cybersecurity's future.

Responsibilities: 

• Develop tailored product messaging  for diverse segments and ICPs 
• Collaborate with the product team for seamless product and feature launches
• Conduct market research, customer insights, and analyze performance data to identify target market and understand customer needs
• Stay up to date on industry trends and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach
• Lead the production of customer facing marketing collateral and sales enablement materials for our SaaS solutions

What you’ll be doing:

• Develop tailored product messaging  for diverse segments and ICPs 
• Collaborate with the product team for seamless product and feature launches
• Conduct market research, customer insights, and analyze performance data to identify target market and understand customer needs
• Stay up to date on industry trends and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach
• Led the production and writing of customer facing marketing collateral and sales enablement materials for our SaaS solutions

Qualifications:

• 3+ years of professional marketing experience at a B2B SaaS company - a must
• Proficiency in both spoken and written English and Hebrew at a high level – a must
• Self driven and creative thinker with a passion for innovation
• Hands-on experience with proven track record of go-to-market activities
• Experience in writing marketing content for SaaS products, including developing content for websites, blogs, and long form assets
• Experience in Cybersecurity- a must