Director of Product Marketing

A global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization is seeking a visionary Director of product marketing to join its dynamic team.

The company helps its clients grow into world leaders by combining its unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.

As the Director of product marketing, you will be responsible for developing and executing innovative marketing strategies to drive growth, enhance brand visibility, and take on the company's target audience. You will lead the GTM strategy from scratch.

Requirements

Experience as an online Director of product marketing for at least 2 years in a global marketing company - must

Oversee the creation of engaging content across online marketing channels, ensuring alignment with brand messaging and positioning.

Collaborate with cross-functional teams including creative, cro ,R&D, product development, and finance to ensure cohesive marketing efforts.

Analyze marketing metrics and KPIs to measure campaign effectiveness and optimize strategies for maximum impact.

Strong organizational and time management skills - must

Excellent written and verbal communication skills in English - must

Creative and entrepreneurial, also in visual areas

Experience analyzing activities and financials

Ability to work independently and as part of a team.

Ability to work under pressure, in a goal-oriented environment and bring results

High motivation and dedication, eager and proactive

Bachelor’s degree - MUST!

Experience with Google Analytics

Excel - good level

Responsibilities

Responsibility for one of the company brands, from funnel creation - Building from ground up, conducting market research, marketing strategy and 360° campaigns in all relevant channels, promotions, conversion rates and financials

Proven track record of success in senior marketing roles, preferably within the online field or e-com.

Developing the branding strategy, including new brand concepts and campaign marketing activities

Coordinating multiple tasks with other employees (web developers, copywriters, video editors, creative team, etc.) and 3rd party suppliers to deliver marketing assets and optimize acquisition marketing opportunities.

Monitoring, tracking, and evaluating all brand activities and reporting ROI of campaigns.

Performing comprehensive reviews of all creative output produced, revising, and improving existing graphics and layouts to ensure quality and relevance (by competitor analysis)

Presenting brand KPIs and updating management reports

Creative thinker with a passion for driving results and exceeding targets.

Manage brand budget via monthly cost reports submitted to the management.

Strong leadership skills with the ability to inspire and motivate teams.

Exceptional strategic thinking and problem-solving abilities.

Proficiency in marketing analytics and digital marketing platforms.