Product Marketing Specialist

Cyberint, the Impactful Intelligence company, reduces risk by helping organizations detect and mitigate external cyber threats before they have an adverse impact

We are seeking a talented and hands-on marketing professional with a solid understanding of cybersecurity markets, products, and technologies. The new Product Marketing Specialist will join our dynamic marketing team and develop product-related content for a variety of formats and channels, including product pages, datasheets, solution briefs, thought leadership blogs, product release notes, product-focused social media posts, and more.

We see this role evolving over time as the candidate’s knowledge of the Argos platform and the cybersecurity space in which we operate becomes more advanced. While it will initially require a great deal of writing, additional product marketing projects—such as messaging development, market research, competitive analysis, analyst relations, and public relations—will be included in this role’s responsibilities

Responsibilities:

• Develop compelling marketing collateral that aligns with Cyberint’s strategic messaging and primary value propositions.
• Collaborate with the marketing team to drive a broad update to Cyberint’s website and continuously update website copy to reflect evolutions in messaging and product positioning.
• Write, edit, and publish strategic thought leadership content, including blog posts, solution briefs, e-books, and customer case studies. This will require a solid working knowledge of cybersecurity and the specific markets in which Cyberint operates.
• Work cross-functionally to execute requests from the wider Go-To-Market team and support enablement activities across a variety of GTM functions: BDRs, Pre-Sales, Regional Sales Directors, and Customer Success Managers.
• Keep a pulse on cybersecurity news to identify major events that could be leveraged for media opportunities as well as timely and relevant content development.
  
  

• Native-level English and impeccable communication skills, both written and verbal.
• Minimum of 2-3 years experience in B2B marketing.
• Exceptional writing skills with a knack for storytelling and simplifying complex topics.
• Comfortable dealing with technical content and translating it into simplified and compelling messages.
• Previous experience in cybersecurity is required. This does not necessarily need to be professional experience. It could also be demonstrated through a university degree in cybersecurity, reputable cybersecurity certifications, home lab projects with ample documentation, or some other avenue, but a solid understanding of cybersecurity principles, trends, and technologies is a must.
• Ability to work independently and manage multiple projects simultaneously.
  
  

• Experience working in a fast-paced, rapidly-growing tech startup.
• Experience managing a website, preferably WordPress.
• Experience with marketing automation tools and industry-standard CRM platforms.
• Knowledge of product marketing principles and best practices.