Growth Marketing Director (B2C)

We are seeking a highly skilled Growth Marketing Director (reporting to the CMO). In this position, you will drive impact by developing comprehensive and data-driven full-funnel growth strategies for net-new and expansion opportunities.

You’re a highly motivated professional with a proven track record in B2C performance and organic growth marketing – and your strategic leadership will be instrumental in propelling our company forward.

Role and Responsibilities:

• Lead and guide an entire marketing business unit that includes performance, organic growth, inbound & life cycle marketing, social and content managers, with the ability to take projects hands-on when needed.
• Prioritize, plan, optimize workflows and manage initiatives based on KPIs.
• Analyze campaigns performance data and KPIs, provide insights and identify opportunities for optimization and improvement.
• Collaborate and plan quarterly roadmaps with the product and support teams.
• Lead initiatives together with the product marketing and the design teams.
• Represent the marketing business unit at bi-weekly and quarterly management meetings.
  
  

• 5+ years’ experience leading a marketing group in a global company, with B2C/SMB-related products, with a proven record of managing performance marketing budgets in growth.
• Excellent analytical skills and a data-driven mindset, with experience analyzing data and translating results into actionable key takeaways.
• Ability to think creatively and develop innovative marketing strategies.
• In-depth knowledge of digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Strong leadership skills and ability to manage a cross functional team.
• Ability to collaborate effectively with cross-functional teams, including product, sales, and customer support.
• Fluent in English – written and spoken.
• Passionate, self-starter with a can-do attitude.