Product Marketing Director

About the role:

Lumenis is a fast-growing, global leader in energy-based solutions for Aesthetics and Eye-Care. We are based in Yokneam, Israel (with offices also in Tel-Aviv) with a strong business performance worldwide.

Lumenis is looking for a Product Marketing Director for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Director will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.

Key responsibilities:

• the vision and strategic plan for the assigned product segment
• and lead all business and product marketing aspects of the assigned product segment including product development, marketing, business development and more
• the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI)
• and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in
• closely with commercial and regional marketing teams to develop and execute go-to-market programs as well as pricing and positioning strategies
• execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results
• activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
• customer focus by communicating and building rapport with customers as required and ensuring the “voice of the customer” is reflected in all work processes

Requirement:

Degree in Engineering, Marketing, Business Administration

MBA from a leading institution - advantage

4-6 years of hands-on experience in product marketing and product development – a must; preferably in the field of medical devices and/or biotech

Healthcare product/industry/technical acumen - advantage

Proven ability to work globally; willingness to travel 25% of the time on average

Excellent command of MS Office (Word; Excel; PowerPoint; Outlook)

Native English speaker - preferred. Additional languages would be considered an advantage

Superb presentations skills (in English)

Proven ability to influence and negotiate internally and externally

Personality:

Star qualities - fast learner and adapter

Combination of strategic thinker with strong execution skills

Leadership skills to lead or collaborate in matrix teams and shape/lead growth vision and marketing strategy

Innovation - develop new ideas through collaboration and execute on creative ideas

Team oriented - ability to motivate and work well with diverse, cross-functional and international teams