Data and Digital Marketing Manager

DESCRIPTION

At Lumenis, our commitment to excellence and innovation is driven by the energy of more than 1,000 professionals worldwide. This is what allows us to deliver groundbreaking innovations in the ophthalmology and aesthetic fields and to be recognized as the undisputed world leader in energy-based medical devices.

Headquartered in Israel, we are a truly international organization with a solid global footprint in developed as well as emerging markets.

In this role you’ll spearhead the marketing efforts for the Data and Digital BU’s offerings by deeply understanding our target audience’s everyday challenges and succinctly explaining how our solutions help solve customer problems. The Data & Digital team is responsible for developing and bringing to market innovative solutions designed to elevate the Lumenis customer experience and create new breakthroughs in our business model. As our Marketing Manager, you’ll develop close collaborations with business streams owners and other relevant stakeholders to shape effective marketing strategy and content and lead GTM and marketing efforts.

OBJECTIVES AND RESPONSIBILITIES OF THIS ROLE

• Build a marketing function from the ground up in Lumenis’ Data & Digital BU
• Drive the go-to-market strategy and execution of various business streams, in collaboration with global sales & marketing teams, to drive adoption and success of our solutions and products
• Create and manage marketing operations’ workflows and processes for the Data & Digital BU
• Shape different business stream value propositions and messaging, articulating the solution benefit across relevant marketing assets, educational and sales tools and campaigns
• Ensure customer focus by communicating and building rapport with customers as required and ensuring the “voice of the customer” is reflected in all work processes
• Manage end-to-end marketing projects and initiatives
• Maintain close familiarity with market and competitive trends to support positioning strategies and take an active part in the strategy and roadmap discussions of new/next-generation product introductions

SKILLS AND QUALIFICATION

• SProven experience leading and collaborating in a matrix team and ability to motivate and work well with diverse, cross-functional and international team
• s5 years of leading and developing growth and marketing strategy for a B2B company/start-u
• pExperience and familiarity with relevant marketing tools, software, partners and best practice
• sEffective communication skills and an adaptive interpersonal styl
• eSound problem solving and decision-making abilities, creative and innovative thought processes, initiative and self-motivatio
• nProven ability to influence and negotiate internally and externall
• yExperience as a product manager - a plu
• sFast learner and adapte
• rNative English speaker - preferre
• dSuperb presentations skills (in English
• )Excellent command of MS Office (Word; Excel; PowerPoint; Outlook
• )Available to travel for work and work with the U