Marketing Manager

Marketing Manager Loops Lab

Are you passionate about Music, education and technology? Do you have a creative flair for marketing and a knack for reaching consumers in innovative ways? Come join the Loop at Loops Lab, where we're revolutionizing the way children experience music with our unique, cutting-edge B2C music toy technology.

Key Responsibilities:

• Dual Vertical Marketing: Develop marketing plans for both B2B and B2C channels, aligning with our business objectives.
• B2B Partner Engagement: Collaborate with retail partners to maximize product visibility and sales.
• Content Creation and Management: Create compelling and engaging content across various channels, including social media, email marketing, blog posts, and website content. Manage content calendars and ensure timely delivery of content.
• Direct-to-Consumer Strategy: Drive app-based sales.
• Digital and Social Media Marketing: Manage online presence to enhance brand visibility and consumer interaction. Manage social media accounts, including content creation, community engagement, and influencer partnerships. Develop creative campaigns to grow our social media presence and drive user engagement.
• Influencer and Community Engagement: Build relationships with influencers and foster a brand community.
• Analytics and Reporting: Use data insights to refine marketing strategies.
• Budget Management: Efficiently allocate resources across both sales verticals.
• Collaboration and Communication: Collaborate closely with cross-functional teams to align marketing initiatives with business objectives. Communicate marketing plans, updates, and results effectively to stakeholders.

Experience and Skills:

• Bachelor's degree in Marketing, Communications, or a related field (an advantage).
• 3-5 + years of experience in creating and executing marketing strategies, campaigns and collaborations in a B2C, B2B or consumer electronics/music industry.
• A creative thinker with a passion for music and technology
• Ability to work independently and as part of a collaborative team in a fast-paced startup environment.
• Strong understanding of digital marketing channels and strategies, including social media, email marketing, SEO, SEM, and content marketing.
• Expertise in digital marketing, social media, influencer partnerships, and app-based marketing.
• Analytical skills to drive data-informed marketing decisions.
• Strong leadership and team development abilities.
• Excellent communication skills and partner management.
• Extensive experience in the US market - an advantage.
• Past experience in the toy industry - an advantage

If you're a creative marketer with a passion for music, education and technology, we want to hear from you! Join us in shaping the future of music education and entertainment for children. Apply now and be part of our exciting journey at Loops Lab!