Facebook PPC Camapign Manager

A leading global company is seeking a talented and experienced Facebook Campaign Manager to join our team and play a crucial role in driving sales and growth through effective Facebook advertising strategies.

Responsibilities:

• Developing, implementing, and optimizing Facebook Ads campaigns to maximize return on investment.
• Brainstorming and execution of new ideas using various targeting options and creatives.
• Analyze online trends, consumer behaviors, and market dynamics to inform advertising strategies.
• Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
• Establish and monitor key performance indicators (KPIs) such as conversion rates and prediction performance metrics.
• Conduct A/B tests, analyze data, and produce reports for continuous optimization.
• Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
• Collaborate with cross-functional teams to align online advertising with overall performance and marketing goals.
• Continuously analyze data to identify opportunities and challenges within the online strategy.
• Identify and pursue new opportunities for growth.

Qualifications

• Proven experience in managing Facebook Ads with a monthly budget of $100K or more.
• Familiarity with Google Ads is a significant advantage.
• Strong analytical and data-driven thinking skills, with proficiency in Excel and online analytics tools.
• In-depth knowledge of digital marketing principles and best practices.
• Excellent communication skills, capable of presenting complex data in an actionable manner.
• Ability to work in a dynamic environment and manage multiple campaigns.
• Experience in lead generation, D2C, and marketing funnels.
• Independent and highly motivated with a demonstrated ability to succeed.
• Quick learner with the ability to adapt to changes in a fast-paced industry.
• Strong written English, copy-editing skills.
• BA/BS in Economics, Industrial Engineering, Business, or a related field.