Email Marketing Specialist

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Company Description LEADERS is a digital influencer marketing and social commerce agency located in Tel Aviv District, Israel. We have developed solutions that fully monetize the influencer marketing ecosystem by identifying the latest trends across several innovative companies in media, including LEADERS (influencer marketing agency), CREATORS (social media management and content creation), and FREACHLY (influencer marketing for SMB).

Role Description

We are seeking a skilled Cold Email Outreach Specialist to join our team. This role is ideal for a creative professional with strong copywriting skills and experience in email marketing automation. You will play a crucial role in developing and executing cold email outreach campaigns, crafting compelling email content, and managing email automation workflows to drive conversions and expand our client base.

Key Responsibilities:

• Develop and implement cold email outreach strategies to engage potential clients and generate leads.
• Craft compelling and personalized email copy that resonates with the target audience and drives conversions.
• Set up and manage email automation workflows using email marketing tools like Mailchimp or Constant Contact.
• Segment email lists based on prospect behavior, demographics, or other relevant criteria to optimize campaign effectiveness.
• Monitor and analyze cold email campaign performance metrics, including deliverability, open rates, response rates, and conversion rates.
• Continuously optimize cold email campaigns based on data-driven insights to improve engagement and ROI.
• Ensure compliance with anti-spam regulations like CAN-SPAM and GDPR in all email outreach activities.

Qualifications: Education:

• Bachelor's degree in Marketing, Communications, or a related field is preferred. However, significant relevant experience can substitute for formal education.

Copywriting:

• Exceptional copywriting skills with the ability to craft compelling and persuasive email content.
• Experience in writing cold emails that generate interest and drive conversions.

Email Marketing:

• Proven experience in managing email marketing campaigns, preferably in a cold outreach context.
• Proficiency in email marketing automation tools such as Mailchimp, Constant Contact, or similar platforms.
• Strong understanding of email deliverability best practices and strategies to optimize inbox placement.

Cold Outreach:

• Demonstrated success in developing and executing cold email outreach campaigns.
• Experience in researching and identifying potential prospects for cold outreach.
• Understanding of personalization techniques to tailor email content to individual prospects.

Analytical Skills:

• Strong analytical and problem-solving skills.
• Ability to analyze email campaign performance data, derive insights, and make data-driven optimization decisions.

Communication and Collaboration:

• Excellent written and verbal communication skills.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.

Adaptability:

• Quick learner with the ability to adapt to new tools, technologies, and changing outreach strategies.
• Stays updated with the latest trends and best practices in cold email outreach and email marketing.