PPC Campaign Manager

The Demand Generation Manager will take part in business-critical campaigns and processes and will be a leading factor in the company’s growth goals.

What Will You Do:

• Plan and execute comprehensive demand generation strategies across various digital channels (paid advertising, social media, SEO, email marketing, etc.) to drive qualified traffic and conversions.
• user behavior, market trends, and competitive landscape to identify opportunities for optimization of marketing campaigns.
• cross-functionally with marketing, product, and sales teams to align with overall business goals and product launches.
• data-driven insights and performance metrics to optimize campaigns, improve conversion rates, and maximize return on investment (ROI).
• A/B testing and implement best practices to improve user acquisition campaigns’ effectiveness and efficiency.
• updated on industry trends, emerging technologies, and best practices in user acquisition and cybersecurity marketing.
• relationships with external agencies, vendors, and partners to support demand generation initiatives.

Requirements

• track record (3+ years) in demand generation or digital marketing in SAAS/ Cyber companies.
• analytical skills with proficiency in data analysis tools (Google Analytics, Adobe Analytics, etc.) and experience in tracking and reporting on campaign performance.
• managing and optimizing paid advertising campaigns (PPC, display, social media advertising, etc.) across various platforms.
• of SEO, content marketing, email marketing, and other digital marketing techniques.
• communication, collaboration, and project management skills.
• thinking and problem-solving ability in a fast-paced, dynamic environment.
• degree in Marketing, Business Administration, or related field.
• in digital marketing or related fields are a plus.