Digital Marketing Manager, Retail INTL- 3012

A Digital Marketing Manager, Retail. Under the direction of the Director of Digital INT, the International

Digital Marketing Manager of Retail is responsible for overseeing day to day management and overarching strategy

of Retail.com partners from a digital perspective for global markets including Europe and APAC.

Scope of Work

- Work closely with the Digital & Retail headquarter teams to devise seasonal strategies and programming

across all Retail.com partners in International.

- Manage Digital Retail International campaign budgets and plans.

- Manage the by-market planning process to ensure local market digital tactics and programs ladder up to

global strategies.

- Oversee Retailer.com p-pages to ensure assets, pricing and product communication are current and

robust.

- In collaboration with Marketing and Sales, lead the planning of retail-specific digital media and marketing

that support overall objectives specific to each global retail partner.

- Lead strategic planning of content creation (in line with Digital Content Manager), digital & social planning

for retail partners.

- Manage Retail.com calendars, promotions and activations across Global retailers.

- In collaboration with Sales & Marketing, support global expansion and international growth of new

business.

- Manage the digital needs for the growth and expansion of International markets.

- Analyze performance to create strategic plans to drive online sales and influencer marketing programs

across retail partners.

Skills & Abilities

- At least 3-4 years of similar experience in Digital Retail.

- Analytical prowess to analyze digital performance & KPIs

- Experience and relationships with retailers preferred.

- Bachelor’s degree in related field with a minimum of 5 years in Digital.

- Strong knowledge of current interactive channels and trends in online business development, particularly

in social media, websites, and e-commerce Analytical & Data-Driven Approach

Characteristics

- Native in English, written and verbal (or level of fluency). Extra language bonus.

- Able to work and collaborate with Cross-functional Teams or individually.

- Time Management & Prioritization

- Attention to detail, organized, proactive & takes initiative.

- Ability to multi-task and work well under pressure.