User Acquisition Manager

We're on the lookout for a User Acquisition (UA) Manager to enhance our dynamic marketing team and help expand our thriving player community. The ideal candidate will possess keen business acumen, outstanding creativity, strong interpersonal skills, a data-driven mindset, and a passion for scaling operations efficiently. If you're a collaborative team player, enjoyable to work with, and generally exceptional, we encourage you to apply!

Responsibilities:

• Manage the entire user acquisition funnel, from integrating new traffic sources and managing campaigns to collaborating with the creative team to develop top-tier advertising creatives.
• Experiment with new creative styles and concepts through rigorous measuring and testing.
• Design and implement A/B tests to optimize revenue potential.
• Work closely with data scientists and analysts to perform in-depth performance analysis and optimizations for our most impactful players.
• Identify and experiment with user acquisition strategies that significantly increase daily active users (DAU) and revenue.
• Cultivate and maintain strategic partnerships with key acquisition partners to align their efforts with our goals.

Requirements:

• At least 2 years of experience in mobile user acquisition and ad buying analysis at scale.
• Proficiency in managing campaigns on self-serve advertising platforms.
• Exceptional analytical abilities and meticulous attention to detail, coupled with strong communication skills to effectively convey findings and action plans.
• Advanced proficiency in Microsoft Excel, with an eagerness to further develop technical skills.
• Strong logical thinking with a knack for identifying and seizing new opportunities to challenge the conventional approach.
• Skilled in negotiation and capable of persuasively influencing both internal and external stakeholders.
• Ability to work autonomously or collaboratively in a fast-paced, dynamic setting.
• Full proficiency in English.

Bonus Points For:

• Experience in marketing mobile games.
• Familiarity with SQL, Tableau, or Mode Analytics.
• Experience with AI marketing tools, particularly those that enhance campaign efficiency and personalization.
• A Bachelor’s degree, preferably in a quantitative discipline.
• Experience managing Self-Attributing Network (SAN) campaigns.

If you're ready to make a significant impact in a role that challenges and excites, apply today and join us in shaping the future of gaming!