Marketing Specialist

We are looking for a marketing specialist to join our growing team. If your decision-making process is data-driven, you are a tech-savvy team player with a spark of creativity and superior verbal and written communication skills, and you enjoy working with clients, we’d love to hear from you.

Key Responsibilities:

• Researching and gaining a deep understanding of client businesses, markets, strengths, weaknesses, and pain points, and identifying opportunities guided by the clients' best interests.
• Managing a variety of projects ranging from creating single deliverables to multi-dimensional, comprehensive ongoing efforts, from inception to completion.
• Working closely with clients, creating and adhering to project budgets, optimizing resources based on performance, providing periodic status updates, ensuring their expectations are met, and establishing strong professional relationships.
• Developing and optimizing messaging, value propositions, unique value propositions (UVPs), and unique selling propositions (USPs), generating content ideas, creating briefs, and overseeing content creators to ensure uncompromisable quality.
• Tracking and documenting metrics, analyzing and translating data into actionable items, and optimizing strategies accordingly.
• Evaluating, managing, and maintaining relationships with vendors, and collaborating with cross-disciplinary teams and individuals on their creation and execution.

Required Qualifications:

• 5+ years of B2B marketing or 3+ years of product marketing experience.
• Highly proficient in English.
• High level of organization and exemplary time management skills.
• Proven ability to research and comprehensively understand client businesses, including markets, competitive environments, customer demographics, and key business drivers.
• Comfortable in client-facing roles and capable of presenting complex information.
• Experienced in developing messaging, identifying UVPs and USPs, crafting copy, and content.
• Tech-savvy with a solid knowledge of MarTech and automation technologies, including AI tools.
• Must be able to read, understand, and translate data into stories and actionable items.

Nice to Have:

• Project management experience.
• Background in data analysis, utilizing analytics and BI tools.
• Experience in managing vendors and people.

The right candidate will be offered a competitive compensation package, and the option to gradually transition to working remotely full-time after the on-boarding and initial training period.

Please apply via LinkedIn or email hr@viamarketing.co.il