Business Analyst

About the department-

The Business Performance department is responsible for enhancing the business success of Plarium by ensuring excellence in the performance of all business aspects including marketing, games & product design, retention, monetization, etc. The department builds, operates, and optimizes the processes across the entire company through the top of the art analytical capabilities & product understanding.

Responsibilities

• Leverage multiple massive and complex data sets to understand our products in depth, identify areas of opportunity
• Conduct in-depth analysis of player behavior , utilizing data-driven methodologies to dissect and understand player actions, preferences, and engagement patterns across diverse player segments.
• Work closely with the product teams to analyze existing features and ensure a successful implementation of new features.
• Continuously evaluate the effectiveness of offer segmentation techniques and identify opportunities for refinement and optimization
• Consistently monitor the product KPIs to ensure its health and drive the product focus
• Plan and analyze effective A/B tests in order to improve business KPIs.
• Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and players' experience.
• What we expect

What we expect

• At least 1.5-3 years' experience as an analyst in data-driven organizations- a must
• BSc/BA in a highly quantitative field such as mathematics / Industrial Engineering / Economics / Statistics or equivalent academic knowledge.
• Proficient in SQL with demonstrated experience in querying large, complex datasets
• Experience with BI Visualization tools (Tableau/Looker) - must
• Exceptional attention to detail, strong analytical skills, and critical, strategic, and problem-solving thinking
• Self-motivated, adept at multitasking, capable of independent work, proactive, highly organized, with a "can-do" attitude
• Team player, a people person, and an agile person that enjoys working with multiple teams.

Desired

• Experience from the Gaming industry- an advantage
• Solid grasp of statistical significance, models, and tools; Hands-on experience with Python/R is a plus
• Passionate about the gaming industry

What we offer

Your wellbeing: Flexible, hybrid work experience with talented professionals. Also, high work life balance derived from our people-oriented approach Your health: top notch health insurance to employees and immediate family. Furthermore, gym membership or a variety or workout options Your future: personal and professional tools to assist with your development and journey Your contribution: A variety of social and charitable initiatives, that we take pride in Your home away from home: A newly renovated office that includes breakfast every morning, a barista to give you your coffee during your workday, an in house gym and workout studio to balance all the delicious food and if you are a musician a fully equipped music room to play around in And an opportunity to work with the best of the best locally and globally in the gaming field