Product Marketing Manager

About Balance

Balance is a financial technology company powering every stage of the business transaction for mid-market and enterprise brands, distributors and marketplaces. Built on years of payment experience, our mission is to improve the global economy by streamlining B2B transactions, thus making it seamless for businesses to digitally trade in goods and services globally. To achieve this mission Balance offers a complete B2B product suite of software and APIs that power payments, financing, marketplace capabilities and financial workflow automation.

Description

We are looking for a creative, curious, independent and ambitious Product Marketing Manager to develop and implement the most profitable plans to position and promote Balance's products.

Responsibilities

• Developing product positioning, messaging, and marketing content that demonstrates clear market differentiation.
• Leading the creation of sales enablement materials and market, competitor and customer research to inform and educate the GTM teams.
• Creating compelling and high-quality content that weaves business and technical messages, in a variety of formats including written, web, video, and presentations.
• Developing enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion.
• Collaborate with product managers and cross-company partners to effectively communicate product offering and value.
• Be responsible for product’s GTM plans; manage all aspects of product launches such as messaging, internal communication, collateral, and rollout strategy.

Requirements

• 5+ years of experience as a Product Marketing Manager - preferably from B2B Fintech companies.
• Experience in creating GTM strategies for new products and features and execution of relevant marketing campaigns and activities.
• Strong analytical and research skills, highly capable of interpreting data, performing qualitative research, and translating results into actionable key takeaways.
• Experience in working with multiple internal partners, including product, design, content, customer success, and support
• Excellent written and verbal communication skills both in Hebrew and English.
• A highly collaborative, team-oriented individual that is comfortable with new situations and highly iterative projects.