Marketing Lead

*This position is for someone located in either Israel or Nairobi*

A bit about Avenews

We are a pioneering multinational fintech company that’s transforming the African agricultural industry. We provide tailored short-term financial solutions to small and medium-sized agricultural businesses (SMBs). Our innovative credit products enable these businesses to buy and sell more stock more frequently, thereby increasing their profits.

Our cutting-edge technology not only assesses the financial risks associated with each borrower but also provides seamless, efficient methods for executing, managing, and tracking financial transactions—from banking to payments. We’re creating a digital economy for the agricultural sector, helping SMBs unlock their full potential and enrich not just their local communities but the world.

As a well-funded enterprise poised for growth, we are currently seeking a highly motivated Marketing Lead. This pivotal role will drive our marketing efforts and play a key role in shaping the future of agricultural financing in Africa.

About the role

This position is an unusual opportunity. It’s for someone with broad marketing skills who wants to take the stage and help Avenews conquer the market.

As the Marketing Lead, ultimately you will be responsible for creating and refining the company’s overall marketing strategy. You will specialize in three areas: brand awareness, go-to-market strategy, and lead generation. You will also create and manage content creation for communicating with our investors, clients, and other partners. You will do this for scaling Avenews in existing markets and breaking into new ones, while working closely with local agencies in-country. You will also work closely with our upper management, ensuring our marketing efforts reflect the company’s short-term and long-term strategies.

This position is loaded with potential for personal growth outside and within Avenews. You will have the opportunity to craft the marketing evolution of Avenews and grow with it as you seize your full potential.

Your responsibilities

• Manage our website, including its content and the structure to support different visitor journeys
• Produce company materials like slideshows and brochures that equip our Operations team’s different business segments
• Manage marketing related vendors, such as content creators, graphic designers, media buyers, etc
• Manage local marketing agencies, including identifying them, evaluating their marketing channels, setting their goals, and monitoring their performance
• Keep aligned with our upper management and initiate marketing activities that support the company strategy, both for business development and project launches
• Communicate regularly with our Product department to stay up to speed on our app’s capabilities and intended engagement with our markets
• Collaborate with Avenews customers on marketing initiatives
• Identify significant events in our target markets and then arrange and promote Avenews’s participation
• Keep up with our competitors and the industry
• Keep abreast with best practices and new product development trends
• Strategize with and report regularly to the CEO

Our requirements

This list describes our ideal candidate. But if you believe you qualify even though you lack one or more of the requirements, we will still consider your application.

• Passionate and strategic about written and digital communication
• A year of experience in marketing, including managing media channels, content design tools, website design and administration, marketing-specific metrics and analytical techniques
• Strong interest in agricultural and financial industries
• Exceptional English writing skills
• Exceptional graphic design skills
• Personal or professional familiarity with African countries and cultures
• Excellent interpersonal and communication skills with the ability to effectively collaborate with cross-functional teams
• Excellent organizational and time management skills
• Creative thinker with super-strong attention to detail
• Outstanding problem-solving skills
• Bold personality, bringing ideas to management and pioneering external communications
• Team-player mentality: proactive, open-minded, looking out for colleagues’ success just as much as your own, able to compromise
• Bonus: BA/BS in Marketing, Communications, or Graphic Design
• Bonus: Multilingual in African languages

What you can expect from us:

• All the support you need to excel at your role
• You will have a voice: we will listen, consult, and empower you to make decisions
• We will trust you and give you the independence needed to succeed in your role
• You will be able to build tangible, valuable solutions that create a real impact on the world we live in

Seniority Level

Middle Management, with serious growth potential

Industries

Fintech, Agtech

Employment Type

Full-time