Product Marketing Director

DESCRIPTION

Focus both on Marketing and Product development aspects and own the full life cycle

Establish the vision and strategic plan for the assigned product segment

Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements

Ensure customer focus by communicating and building rapport with customers (“average” and KOL’s) as required and ensuring the “voice of the customer” is reflected in all work processes

Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in

Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI)

Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment

Works closely with commercial and regional marketing team to develop go-to-market programs

Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results

Support Regional Sales and establish product pricing and positioning strategies

Understand and utilize salesforce.com to identify market trends

REQUIREMENTS

Degree in Engineering / Marketing / Business Administration

MBA from a leading institution - advantage

3 years of hands-on experience in product marketing and product development in the field of medical devices and/or biotech – a must

Marketing expertise

Healthcare product/industry/technical acumen - a must

Proven ability to work globally; willingness to travel at least 30% of the time

Excellent command of MS Office (Word; Excel; PowerPoint; Outlook)

Native English speaker - preferred. Additional languages would be considered an advantage

Superb presentations skills (in English)

Proven ability to influence and negotiate internally and externally

Personality:

Fast learner and adapter

Leadership skills to lead or collaborate in matrix teams and shape/lead growth vision and marketing strategy

Innovation - develop new ideas through collaboration and execute on creative ideas

Team oriented - ability to motivate and work well with diverse, cross-functional and international teams

Crisis management skills