Product Marketing Manager

We are looking for a Product Marketing Manager for a global and stable Fintech company, located in Herzliya Pituach.

In this position, you will play a pivotal role in driving the marketing strategy and execution for our product and Geo expansions, focusing on customer acquisition, engagement, and revenue growth. As a key member of our team, you will collaborate with cross-functional departments to plan and drive successful go-to-market initiatives, shape compelling product messaging, and develop strategic marketing campaigns and materials.

Main responsibilities:

• Collaborate across departments to define and execute comprehensive marketing strategies for products and offerings, including product positioning, messaging, and go-to-market plans.
• Craft and execute marketing campaigns to drive customer acquisition, engagement, and retention, utilizing a mix of online and offline channels
• Conduct market analysis to identify trends, competitor strategies, and growth opportunities, providing insights to guide product positioning and marketing strategies
• Define and refine customer personas and segmentation strategies to tailor product and go-to-market efforts effectively, driving user acquisition and retention
• Develop compelling product messaging and value propositions, articulating fine-tunings along the sales funnel to create a holistic buying journey
• Collaborate closely with the sales, marketing, and product leadership teams to ensure alignment, success, and achievement of product goals
• Constantly gather feedback from stakeholders and customers to optimize the sales funnel and drive new business
  
  

• Minimum of 3 years of experience as a B2C Product Marketing Manager (SaaS experience is an advantage)
• Proven track record in optimizing and growing B2C sales funnels, with a focus on customer acquisition and revenue growth
• Experience in crafting product messaging, developing strategic marketing campaigns, and executing go-to-market initiatives
• Strong analytical skills with the ability to conduct market analysis, derive insights and make data-driven decisions
• Proactive, entrepreneurial approach with a can-do attitude and excellent interpersonal skills
• Knowledge of the financial world is an advantage, particularly in online trading
• Excellent written and verbal communication skills
  
  

• Critical thinker and problem solver
• Strong time-management skills with the ability to multitask effectively
• Collaborative team player with excellent cross-group communication skills
• Proven ability to work in a fast-paced, dynamic environment
• Strong level of English - Must
• Monday experience – an advantage
• Bachelor's degree in Marketing, Business, or related field