Product Marketing Manager

About Us

Visual Layer is a rapidly growing startup focused on leveraging visual data analysis to unlock the full potential of visual information. We are building a single access layer for all visual data that allows users to seamlessly explore, search, and organize vast amounts of unstructured images and videos with ease.

Based on the popular open-source project fastdup (350,000+ installations!). Visual Layer's solution leverages a proprietary graph engine that allows performing graph analytics & graph search on a very large scale data. Our innovative solutions empower businesses across various industries to harness the power of visual data.

Visual Layer is backed up by top1 tier US VCs Madrona & Insights partners and has offices in Tel-Aviv, Stanford.

What Will You Do

We are searching for our first Product Marketing Manager. As a Product Marketing Manager at Visual Layer you will support overall company growth and retention goals by crafting compelling positioning and messaging and engaging content. You will become an expert on our product, our customers, the market, and the competitive landscape. You will manage product launches, and own content creation and sales enablement material for the company’s products and features.

You are a storyteller with innovative and creative writing skills and the right mix of creative and technical. You’re a master of positioning and messaging and love to use messaging frameworks. You’re a flexible, enthusiastic team player who is cross-functional and loves the thought of working in a fast-paced, dynamic environment.

• Develop key value propositions into engaging, simple, business-outcome aligned messaging that captures ‘the Why’
• Own the analytics and API suites from a marketing and GTM perspective, including strategy, positioning, retention, and growth.
• Plan and execute go-to-market initiatives to deliver ARR and retention objectives through adoption campaigns, sales & CS enablement, content, demand generation campaigns, and brand awareness.
• Create compelling content to enable Sales throughout the sales cycle with positioning, messaging, training, and product collateral
• Communicate value propositions through various channels including web pages, video, emails, case studies, in-app messages, and more
• Orchestrate and execute feature launches cross-functionally with Sales, Product, Marketing, and Customer Success teams
• Be the voice of Visual Layer
• Work closely with the Product team to understand upcoming features, plan and execute product launch strategies

Collaborate with our sales team on integrated marketing programs to drive market awareness and generate sales

growth

Requirements

• Have 3-6 years experience with product marketing in a B2B SaaS environment or B2D environment
• Have exceptional planning, organization and project management skills
• Have an excellent English speaking capabilities with excellent verbal and written communication skills - A Must
• Have 3+ years of experience in content, and/or copywriting
• Have proven experience in positioning and messaging
• Have an excellent track record of creating high-quality marketing collateral, across multiple channels
• Excellent visual communication skills - taking a technical concept and explaining it clearly in just one image.
• Know how to distill complex concepts into clear, concise language and business values
• Are self-driven but able to take direction and drive results with direct and cross-functional teams
• Are adaptable and able to work in a very fast-paced start-up environment with changing and evolving responsibilities