Marketing Specialist

Description

Minute Media is a global sports & entertainment media and technology company, having all its technological needs developed in-house, end to end, in a rapid big-data environment. Minute Media’s platform serves as the company’s foundation, powering its content as well as enabling the evolution of other market-leading digital media brands. To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, DBLTAP, Mental Floss, The Big Lead, and FanSided. For more information, visit www.MinuteMedia.com .

Position Summary

Minute Media is looking for an Marketing Specialist to operate and lead our retention activity. Your mission will be focused on managing and growing our revenues from retaining users, creating engaging campaigns for our products and content.

Responsibilities

• Creating, designing and executing direct email marketing campaigns.
• Initiate & manage engagement, retention and email campaigns from A to Z: planning, execution, analysis and optimization including segmentation, content, design, deliverability and reputation.
• Full control over A/B testing methods of email campaigns such as subject lines, message content, images, mailing frequency, segments and landing pages.
• Build and optimize user journeys and marketing automations to support retention using digital marketing tools, strategic campaign development as well as the analysis and insight from all channels.
• Test, learn and optimize our email marketing activities, and perform in-depth analysis and investigation of our digital retention.
  
  

• 1-2 years of experience in Email Marketing with a Performance Marketing focus
• Highly proficient in email marketing best practices regarding content, segmentation, deliverability, reputation, metrics, and KPIs
• High proficiency in spoken and written English
• Analytical mind, with the ability to make data-driven recommendations
• Vast knowledge of Excel
• Positive, energetic team player who is excited to play a significant role within our growing marketing team
• Familiar with Sendinblue ESP - Advantage
• Strong Order and Organization Skills - Must
  
  

• Career development opportunities & different skill-based workshops offered each quarter
• Hybrid work model
• Gradual return from parental leave
• Modern Health services for professional coaching and therapy sessions
• Fun company events and celebrations
• Community involvement opportunities, both in-person and remote