Marketing Specialist

With a startup spirit and 115,000 + curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it! We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people.

Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing. People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower.

Welcome to the relentless pursuit of better.

Inviting applications for the role of Marketing Specialist!

What you will do:

1. Develop and Implement Marketing Strategies:

• Collaborate with the marketing team to create and execute comprehensive marketing strategies that align with company objectives.
• Conduct market research to identify trends, competitor activities, and emerging opportunities.

1. Content Creation and Copywriting:

• Produce engaging and persuasive content for various marketing channels, including social media, email campaigns, blogs, and website.
• Ensure consistency in messaging and brand voice across all communication channels.

1. Digital Marketing/ Social Media:

• collaborate with the marketing team to drive online advertising campaigns to drive brand awareness and lead generation.
• Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.

1. Analytics and Reporting:

• Utilize analytics tools to track and report on the performance of marketing campaigns.
• Provide insights and recommendations based on data analysis.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field - advantage
• 3-5 years of proven experience in marketing with a focus on strategy development and implementation.
• Strong copywriting and content creation skills.
• Proficient in digital marketing tools and platforms.
• English – Excellent
• Excellent communication and interpersonal skills.
• Ability to multitask and work effectively in a fast-paced environment.
• Creative thinker with a results-oriented mindset

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com . Follow us on Twitter, Facebook, LinkedIn, and YouTube.