Demand Generation Manager

Navina is a fast-growing digital health SaaS company that’s on a mission to enhance the primary care experience by transforming the way physicians interact with patient data. Our proprietary AI models are specifically designed to understand the language of primary care, transforming complex and fragmented patient data into a concise “patient portrait" and actionable clinical insights at the point of care. This allows physicians to get the full picture of their patients and act on their health status instantly and accurately. Built by physicians for physicians, our AI platform reduces physician burnout, while helping healthcare organizations thrive in value-based care. Thousands of clinicians across the United States are using Navina’s AI-powered clinical intelligence solution to improve preventative care, reduce missed diagnoses, and reclaim time with their patients. Navina has been named one of the Top 100 AI companies globally by CB Insights, and made the list of the Top 50 Digital Health startups. We are already working with industry leading health systems and value-based organizations including Privia Health and Tampa General Hospital.

We are looking for a Demand Generation Manager to help drive awareness, engagement, and pipeline generation to support the company’s ambitious revenue goals. This role will focus on crafting multi-channel campaigns that will move our target audience down the funnel and support their buying journey. The target audience includes clinical, innovation, operations, and quality leadership from provider groups, health systems, and Accountable Care Organizations (ACOs).

Responsibilities

• Craft and manage digital campaigns to drive high-quality leads and target account engagement (LinkedIn, Google, SEO, media sponsorships, etc.)
• Email marketing strategy, execution, and optimization - including sales outreach campaigns, segmented lead nurturing programs, and newsletters
• Optimization of email deliverability by working with alternative domains, utilizing domain warming tools, and managing subscribers
• Build and maintain a quarterly and monthly media buy plan (brand awareness and lead generation sponsorships via targeted publications)
• Test new paid channels, run A/B tests, and optimize campaign activity to maximize ROI and efficiency
• Support our ABM campaign efforts across different media channels, focusing on supporting sales in converting high-value accounts
• Support the success of our webinars and events through digital marketing efforts
• Report on campaign performance on a weekly, monthly, and quarterly basis
• Work with our design studio to develop creative assets to support campaign efforts

Requirements

• 3+ years in demand gen, content marketing, or digital marketing roles within a complex SaaS B2B company
• Native English speaker with strong writing skills
• Demonstrated mix of creative, analytical, and technical skills – data-driven approach is a must
• Excellent project management skills
• Proven experience collaborating with sales teams to achieve joint goals
• Experience running paid LinkedIn and Google search and display campaigns
• Experience running ABM programs - persona messaging optimization, intent tracking
• Experience managing digital agencies
• Experience with Hubspot - advantage
• Experience in health care - advantage