Senior Media Buyer/PPC User Acquisition

Predicto is a storytelling platform that owns and operates various websites from different verticals. We are dedicated to bringing fresh and engaging content on trending topics, such as finance, travel, science, politics, and health. Our focus is to bring quality content hand in hand with a great user experience in order to maintain leading statistics and provide high-quality media for our advertisers.

We are looking to bring a Senior Media Buyer/PPC User Acquisition onboard. The ideal candidate will manage and report the performance of our digital marketing campaigns, assess against goals, identify trends and insights, and optimize ad spend and strategies based on these insights. Provide mentorship, identify roadblocks, and troubleshoot issues to produce an excellent return on investment.

Responsibilities:

Develop and Execute Media Strategy: 

• Formulate an overarching media strategy that focuses on innovation, optimization, and ROI analysis.
• Manage large-scale budgets and campaigns effectively.

Digital Campaign Management:

• Oversee Pay-Per-Click (PPC) campaigns across various channels, including Facebook, Twitter, TikTok, Outbrain, Taboola, and Gemini.
• Conduct industry research, optimize account structures, analyze performance, manage bids, and allocate ad spend.
• Create and maintain comprehensive testing plans for bidding and landing pages.

Monthly Media Planning:

• Develop and maintain a monthly media plan for all campaigns to ensure consistent performance and alignment with goals.

Data-Driven Optimization:

• Utilize analytics tools to optimize marketing campaign performance.
• Assess campaign results, identify trends, gather insights, and make data-backed decisions.

Mentorship and Issue Resolution:

• Provide mentorship to the team.
• Identify and troubleshoot roadblocks and issues to maximize ROI.

Requirements:

• Minimum of 2-3 years of experience managing campaigns and buying on platforms like Facebook, Twitter, TikTok, Outbrain, Taboola, and Gemini.
• Proficient in media buying using an arbitrage-based model.
• Analytical Skills - Proficiency in SQL and Excel. Strong analytical skills and experience working with large datasets.
• Exceptional written and oral communication skills in English.
• Strong interpersonal skills and the ability to work collaboratively.
• Self-motivated, goal-oriented, and a problem solver.
• Bachelor's Degree (BA/BS) in exact sciences, marketing, business, or a related field.

The company is based in Tel Aviv, close to Sarona and Azrieli Center.