Product Marketing Specialist

We are seeking a talented and passionate Product Marketing Specialist, experienced and technically-oriented to join our dynamic team. In this role, you will play a crucial part in executing the product strategy, creating compelling end-to-end collaterals, and supporting lead-gen campaigns. We are looking for someone with an understanding of SAAS solutions, customer behavior analysis, and the ability to translate insights into customer value propositions.

Responsibilities:

·      Execute and enhance marketing campaigns for our products and services.

·      Develop compelling and engaging content for various marketing channels.

·      Utilize customer testimonials and success stories to enhance and bolster the portfolio.

·      Handle communication with customers to foster engagement and loyalty.

·      Conduct market research to stay abreast of industry trends, competitor activities, and customer needs.

·      Manage marketing aspects of strategic partnerships, with a focus on partners like Microsoft and Thomson Reuters.

·      Collaborate with cross-functional teams to create and execute joint marketing initiatives.

·      Thrive in a fast-paced environment, demonstrating the ability to deliver high-quality work under tight deadlines.

·      Execute any marketing-related project assigned by your manager.

Qualifications:

·      Bachelor's degree in marketing, communications, or a related field.

·      A minimum of 1-2 years of prior experience in a product marketing role – must.

·      Previous experience in working with SAAS products.

·      Natural curiosity and insight into customer behavior to shape marketing strategies.

·      Analytical, data-driven mindset with the ability to solve complex problems.

·      Strong writing and storytelling capabilities.

·      Proactive "can-do" attitude.

·      Excellent verbal and visual communication skills.

·      Efficient task management and prioritization abilities.

·      Familiarity with technology and software solutions.

·      Knowledge of partner alliance marketing is a plus.