Marcom Manager - Temporary (replacement for 8 months)

Collateral, branding, events, website, email campaigns, automation tools, social, content.

Responsibilities include:

• Offline marcom:
• Organize and execute industry events and tradeshows that Ceva is exhibiting at (booth design, furniture rental, electricity and AV)
• Create marketing collateral (product notes, brochures) per brand guidelines, including translations
• Develop new diagrams and illustrations as needed for new product launches
• SharePoint maintenance and update, send notifications for new market reports added
• Maintain PowerPoint templates and support Ceva BUs with brand-complying presentations
• Digital marcom:
• Maintain website (WordPress) including web content management, sitemap, navigation, forms, and SEO
• Hands-on operation of marketing automation tools – Marketo (lead journey, nurturing, scoring) and SFDC
• Operation of digital marketing tools such as Google Analytics, Google Tag Manager, SEMRUSH, ON24, Monday.com
• Conduct product launches, press releases, and other marketing campaigns
• Create content frameworks such as monthly newsletter, webinars, and blog posts
• Maintain social media profiles with timely quality content (LinkedIn, Facebook, Twitter, Instagram, YouTube), including LinkedIn sponsored campaigns
• Manage contractors for graphic design, event organization, web site maintenance, PR agencies, magazines (promoted content), SEO, content writing, and translations
• Work within the allocated marcom budget and handle invoices with finance
  
  

• 3+ years of hands-on marcom experience in global B2B high-tech companies – must
• Experience with marketing automation tools, Marketo – must
• Excellent English writing and communication skills – must
• Advanced proficiency in Office applications and especially PowerPoint – mandatory
• Familiar with digital marketing tools like Salesforce, Google Analytics, SEO
• Detail oriented, quick learner, creative and tech-savvy
• Excellent interpersonal communication skills
• Extremely organized with strong attention to details