Demand Generation Manager

Who We Are:

Vicarius is an Israeli-born cybersecurity startup backed by tier-1 investors from San Francisco and Tel Aviv. Currently operating out of NYC and Tel Aviv, Vicarius is set to solve the biggest challenge of all: security vulnerabilities. The Vicarius powered platform, vRx, is a simple and self-serve product that helps companies identify, prioritize and fix security threats in an integrated, automated, and non-traditional manner.

Role Description:

As a Demand Gen, you’ll be building and managing our demand gen programs, growing inbound leads and owning the optimization and conversion of those leads to new sales opportunities.

Your primary focus will be on crafting innovative campaigns & developing marketing assets, leveraging various channels (digital advertising, SEO, influencers, partnerships etc.), to help us build the foundation for how our marketing team drives the sales pipeline via inbound leads and brand engagement.

In this position you will:

• Strategize and manage campaigns, maximizing their impact across various marketing channels: digital advertising, organic traffic, social, partners, influencers & communities etc.
• Plan, implement, manage and monitor Vicarius’s partnerships strategy, as well as robust influencers & sales communities’ programs
• Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI
• Launch integrated campaigns leveraging content, email, web, ads, virtual events, ABM, Purchase intent vendors, and more
• Develop ABM campaigns to reach accounts
• Understand our customers well, segment different personas, identify their needs and pain points and develop compelling initiatives accordingly
• Work closely with our sales team to understand what they need and to ensure that your campaigns are delivering the right audience and quantity of leads
  
  

• 4+ years of demand gen experience at a B2B software or SaaS company
• Hands-on experience managing Google, Facebook, YouTube, and LinkedIn lead-gen
• Demonstrated success in leading high-scale campaigns for demand gen or user acquisition
• You’ve worked closely with an inside sales team and understand how to support and accelerate them.
• Demonstrated mix of creative and analytical skills
• Excellent interpersonal, communication, and cross-group skills
• Exceptional written and verbal communication and presentation skills; as well as strong messaging skills
• You are proficient at using marketing automation and CRM tools such as Hubspot or others.
• Passionate, self-starter with a can-do attitude and a record of excellence