Paid Acquisition Specialist

Description

Fiverr is looking for a Paid Acquisition Specialist to join its growing performance marketing team. We're looking for someone who can create, scale, and optimize high-volume campaigns on various channels such as YouTube, Facebook, DV360, Linkedin, TikTok, and other channels.

The PPC specialist is responsible for Fiverr’s user acquisition campaigns including overall strategy, innovation, optimization, and ROI analysis. The environment is fast-paced and teamwork-oriented. The candidate must be a super analytical, independent, out-of-the-box thinker, and a quick learner. If you have a proven record of success with managing high-scale budgets, and have a great passion for PPC, programmatic, and social acquisition, come and join us at Fiverr.

WHAT AM I GOING TO DO?

• Plan, execute, monitor, and optimize user acquisition efforts across digital channels to maximize revenue and reach growth targets.
• Analyze large sets of data to drive business insights and action items.
• Initiate and implement improvements and creative solutions to improve campaign efficiency, including ad copy & landing page optimization, bidding strategies, and targeting.
• Develop and maintain a monthly media plan across all campaigns.
• Leverage analytics tools to optimize the performance of marketing campaigns.
  
  

Requirements

• 3+ years of experience with paid campaigns on leading media platforms (Google Ads, Facebook, TikTok ads-manager, LinkedIn, etc) at a high scale (experience with multiple channels is an advantage).
• Deep understanding of creative. Experience with creative ideation, brief writing, leveraging data to improve creatives, creative A/B testing, and gaining learnings
• Excellent analytical skills, and experience working with large sets of data and numbers.
• Proficiency in Microsoft Excel and big data analysis.
• Experience with an international e-commerce/online retail company.
• Fluent English.
• Excellent interpersonal skills, bringing a positive attitude, and collaborates well with a team.
• A self-starter with strong multi-tasking ability and close attention to detail.
• Bachelor’s degree (BA/BS) in inexact science, marketing, business, or other related fields- an advantage.
  
  

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think it’ll make your life more fulfilling, we want to hear from you.

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.