Product Marketing Specialist

Product Marketing Specialist

At Pery, Petah- Tikva, Israel

ABOUT US

Pery is pioneering a new era in ADHD parenting support within the caregiver AI category. As a comprehensive solution, we transcend traditional roles—going beyond diagnosis or treatment to become the singular destination for ADHD families. Harnessing cutting-edge technology, including Large Language Models (LLMs) and a clinically validated knowledge base, Pery serves as a tech-driven ally, offering real-time strategies and automated tools to revolutionize the ADHD parenting experience.

POSITION OVERVIEW

We are seeking an innovative and driven Product Marketing Specialist to join us.

The ideal candidate is a hands-on individual with a passion for creativity and data-driven strategies. It is your responsibility to increase the number of users, to know D2C tactics, and to implement strategies to optimize the entire funnel.

RESPONSIBILITIES

• Go-To-Market Strategy (Hands-on): Own and execute the GTM strategy, ensuring alignment with our brand values and business objectives.
• User Acquisition & Campaign Management: Develop and execute creative strategies to attract and retain users. Manage campaigns across platforms, aligning with strategic goals for maximum ROI.
• Community Building: Actively engage and foster Pery's community, enhancing brand loyalty and user satisfaction.
• Conversion Funnel & Email Marketing Optimization: Streamline the user journey by refining the conversion funnel and enhancing email marketing strategies with A/B testing to boost engagement and conversions. Ensure all efforts are cohesive and goal-aligned.

QUALIFICATIONS

• Proven success in leading user acquisition channels in D2C companies.
• 3+ years of hands-on experience in creative D2C user acquisition management.
• Strong expertise in various advertising platforms (e.g., Google, Facebook, etc.).
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Fluent in English, both verbal and written, with exceptional communication skills.
• A can-do attitude, growth mindset, adaptability, and a drive for continuous improvement.
• 1+ year of experience in employer branding, demonstrating an ability to attract and retain top talent.
• Social media and digital marketing savvy, with a knack for engaging audiences and fostering online communities.

Join our passionate team dedicated to improving children's lives through quality ADHD care. Ready to make a difference? Apply now by sending your resume to [email protected] and become a key part of the Pery family.