Director of Product Marketing

Start.io is a mobile marketing and audience platform. Our direct integration with over 500,000 monthly active apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel growth.

We seek an experienced Director of Product Marketing who is passionate about mobile advertising, technology and innovation to join our marketing team, focused on building the foundational tools and products for publishers and marketers across platforms. The Director of Product Marketing will drive market requirements for the unique needs of publishers and marketers. The ideal candidate will demonstrate a passion and vision for omnichannel programmatic advertising, have strong strategic and analytical capabilities, experience working with product teams and shaping product strategy, and experience driving GTM strategy and execution.

Responsibilities:

• Lead market assessment to identify product opportunities and represent the voice of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis with a focus on sell-side partners.
• Identify and evaluate significant long-term business and product opportunities in programmatic advertising based on research, analysis, and a strategic view of the market.
• Drive cross-functional decision-making through analysis of strategic options and tradeoffs.
• Lead cross-functional alpha/beta programs to test, learn, iterate on, and successfully launch new products.
• Define and manage comprehensive go-to-market strategies and plans, including launch strategy, positioning, and public relations.
• Drive product adoption by effectively articulating the value propositions of new products and partnering with go-to-market teams on sales support efforts and growth initiatives.

Requirements:

• BA/BS degree
• 5+ years experience in software or internet technology platforms, product management or strategy consulting.
• Experience leading cross-functional initiatives and go-to-market efforts.
• Experience working with product teams and shaping product strategy.
• Data-driven with effective quantitative and analytical knowledge and proven communication skills.

Preferred Qualifications:

• MBA or equivalent advanced degree
• Knowledge of programmatic advertising.

You will:

• Be an individual contributor with a direct relationship with key stakeholders and Start.io’s leadership.
• Work directly with the CMO, SVP of Product and Engineering and CRO.
• Drive our customer segmentation strategy - determining which customers we prioritize and how we allocate marketing resources across segments
• Build our GTM strategy experience, including:
• Developing target ideal customer profiles (ICPs), defining target buyers, and mapping customer journeys
• Building out differentiated messaging/positioning
• Developing sales plays
• Ensure execution excellence, including
• Building launch and campaign roadmaps
• Building processes to ensure on-time and on-strategy execution of plans.