Playermaker is the provider of the world’s first, and only, foot-worn tracking device for soccer. The unique solution delivers live technical & physical performance data to maximize player development, optimize playing style, and reduce injury risk. Playermaker is one of the hottest sports-tech companies in the world - well funded, recently accredited by FIFA, and establishing partnerships with some of the world’s largest clubs. 

About the role 

Playermaker is seeking a dynamic and enthusiastic American native speaker with a background in soccer to join our vibrant marketing team. This individual will play a pivotal role in elevating our brand through multifaceted responsibilities centered around engaging content creation to impact customer interaction and user retention.

Responsibilities

1. Content Curator

• Take ownership of crafting compelling content across the customer and user journey from acquisition to retention and loyalty
•  Tailor messaging to different segments of the customer base.
• Manage customer communications across various channels such as email, SMS, push notifications, and other tools, ensuring a cohesive and integrated approach, aligned with our brand voice and objectives.

2. Data-Driven Decision Making

• Analyze customer data and feedback to understand marketing and retention challenges and opportunities. 
• Conduct engaging and insightful interviews with users about their experiences and insights with Playermaker's products and services.
• Use insights to drive strategy and improve communication effectiveness.

3. Bridging Marketing and Product Teams

• Act as a liaison between the marketing and product teams, facilitating seamless communication and collaboration to align strategies and objectives

4. In-App Content Enhancement

• Collaborate with the team to enhance in-app content and messaging targeted at existing users.
• Offer insights and contribute ideas to improve user experience and retention within the app by refining content, messages, and user communications.

Qualifications:

• Native English speaker with exceptional communication skills.
• Strong background or experience in soccer, either as a player/coach or through active involvement in the sport.
• Personal Competencies: Strong interpersonal skills, ability to multitask, and adaptability to a fast-paced and evolving environment.
• Technical Proficiency: Familiarity with marketing automation tools, and data analytics software. 
• Experience with Braze - advantage
• Experience with GA - advantage 
• Proven experience in content creation and management across various platforms - advantage

Additional Information:

• Location: Israel 
• Work mode: Hybrid (Combination of office and remote/home-based)

To apply, please submit your resume and cover letter to orly.gelb@playermaker.com.

Please note that only shortlisted candidates will be contacted.