Demand Generation Specialist

A multinational software company is looking for a team member to develop and drive our clients demand generation and marketing activities programs.

This role is a hunting role!

Responsible for prospecting, identifying, validating and hunting new qualified leads that convert into sales opportunities.

Setting meetings and appointments with well qualified prospects and contacts, developing account profiles and cold calling.

The Demand Generation Specialist is responsible for using a combination of marketing and sales automation technologies to implement and optimize marketing activities and build strong pipeline.

Core Responsibilities / Functions:

• Develop a strong lead nurture pipeline to provide sales with well qualified leads that convert into opportunities.
• Identify and secure appointments and meetings for technical sales / account management.
• Plan & execute marketing activities and social selling plan.
• Perform targeted outbound lead generation, contact discovery, and account development working with sales/marketing.
• Develop and manage rich content that attracts a qualified audience to social media, this may include news later, whitepapers, webinars, physical events, etc.
• Research accounts, identify key players, generate interest and develop accounts to stimulate opportunities.

Required Skills & Experience:

• Sales/Customer service experience preferred.
• Sales focused and customer-centric: passionate about helping customers and driving revenue for the business.
• Self-motivated, driven to succeed, and competitive.
• Strong verbal and written communication skills.
• Fast learner, team player, with the ability to adapt to change quickly.
• Creative problem solver.
• The ability to stay on schedule and follow daily cadences.
• ERP deep knowledge.
• CRM deep knowledge.
• Experience working with third-party integrator.
• Technical orientation.