User Acquisition Manager

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Responsibilities

• Manage and optimize UA campaigns across various channels to achieve key performance indicators (KPIs) and growth targets.
• Conduct in-depth data analysis to identify trends, insights, and opportunities for campaign optimization and performance improvement.
• Track and report on campaign performance, providing regular updates to stakeholders.
• Monitor and optimize budgets to ensure efficient allocation of resources.
• Test and experiment with new channels, platforms, and targeting strategies to identify scalable growth opportunities.
• Collaborate closely with cross-functional teams, including BA, Creative and product to align user acquisition efforts with overall business objectives.
• Collaborate and develop relationships with different marketing vendors.
• Stay up-to-date with industry trends, best practices, and emerging technologies in user acquisition and digital marketing.
  
  

• Prior experience in digital marketing as a User Acquisition Manager/Media Buyer.
• Experience with different advertising networks and platforms (Facebook Business manager/TikTok/Snapchat/Google Ads/DSPs etc)- Big advantage
• Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them.
• Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
• Sharp-minded and “out of the box” thinker with a positive "can-do" attitude and a passion for both marketing and analytics.
• Results-oriented mindset with a focus on driving measurable outcomes and achieving targets.
• Proficient with Excel - a must
• Fluent English – a must
• BA in Economics/Business Management/Marketing – an advantage
• Gaming and/or online marketing enthusiast - an advantage