Product Marketing Director – Data Fabric

K2view is looking for an experienced Product Marketing Director (PMD) to lead the go-to-market planning and execution of our Data Fabric enterprise offering.

As PMD, you will develop solution messaging and positioning, plan and execute the needed marketing programs to generate sales qualified leads and create the sales tools to accelerate our sales cycle.

This is an amazing opportunity to join a highly successful startup that’s disrupting the enterprise data management space, and make a significant business impact.

What You Will Do

• Own the GTM strategy and execution of one or more product lines to large enterprises in the telco, healthcare, and financial services verticals
• Devise positioning and messaging, instigate lead generation campaigns, and enable our sales teams with the knowledge and tools to win
• Drive and measure inbound and outbound campaigns, in collaboration with other members of the marketing team, for demand generation, content creation, and design
• Develop and promote our thought leadership through compelling content marketing
• Create sales kits that for new and existing business - including: sales deck, demo, solution overview, success stories, competitive positioning, product videos, and. more
• Work closely with Gartner industry analysts to keep abreast of market trends, gain feedback on marketing content, and position K2view favorably in relevant reports
• Shape the product roadmap by synthesizing insights from the market, industry analysts, and customer base to the product team.
  
  

• Minimum of 5-years of B2B product marketing experience in enterprise software companies
• Track record in leading – and hands-on delivery of – positioning, messaging, content and sales tool creation, for new enterprise solutions
• Experience in any of the following domains is a big advantage: data integration / data management / data analytics / data security
• Outstanding abilities in creating differentiated, compelling “solution stories”, with impactful marketing campaigns and effective sales tools
• Top-notch communication skills – verbal and writing, with excellent presentation skills in front of prospective clients, customers, and industry analysts
• Data-driven, with experience in using marketing automation tools and inbound/outbound online marketing platforms
• English – mother tongue
• Passionate, self-starter with a can-do attitude, and entrepreneurial spirit
• Willingness to travel abroad – up to once a quarter
• Team player who can build strong relationships with peers and company stakeholders
• Bachelor’s degree in marketing, business, or technology, MBA preferred.