Head of Customer Journey

A growing successful startup with leading apps in the field of design is looking for a Head of Customer Journey: a strategic leader to champion the company's user journey and retention marketing efforts, including leading a small team.

If you are a seasoned retention marketing expert with a passion for creativity, strategic thinking, and leadership, we invite you to play a pivotal role in shaping the future of user journeys

Responsibilities:

• Devise and implement strategies to boost repeat revenue, motivating customers for incremental purchases
• Lead and optimize lifecycle channels, encompassing email, SMS, and related strategies.
• Provide strategic direction for acquisition channels, digital products, and packaging to enhance overall user journey

Requirements:

• Proven track record in driving substantial growth in repeat revenue through retention marketing strategies
• Demonstrated leadership abilities, fostering effective collaboration across diverse functions
• Deep understanding of customer motivations, with an emphasis on identifying opportunities for retention-focused initiatives
• High command of marketing automation systems and email marketing tools
• Innovative mindset, capable of reconceptualizing goals and daily operations to drive retention success
• Analytical prowess, skilled at asking the right questions and extracting actionable insights from data
• Aesthetic sensibility with a keen eye for design and strong copywriting skills