VP Marketing

Webz.io is looking for a visionary leader to fill the position of VP of Marketing. Your mission will be to shape the future of our company by developing and executing an innovative marketing strategy that aligns with our business objectives. In this position, you will lead and guide our skilled marketing team to new and unprecedented milestones. You will be responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company objectives of generating sales leads and building a pipeline, growth, profitability, and visibility while ensuring a consistent marketing message and strengthening our brand awareness. The VP of Marketing will be part of the company's leadership team, working closely with partners, customers, and sales representatives.

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Responsibilities:

• Strategic Leadership - Formulate and implement the company's overarching marketing strategy in harmony with its business goals and translate these strategies into team workflows and tasks. Inspire the marketing team to achieve success.
• Brand Management - Set the market positioning and messaging for the company, ensuring and enhancing brand awareness perception within the company's target markets.
• Product Marketing - Plan and execute marketing strategies for the company's products or services, effectively positioning them in the market. Drive product messaging and differentiation, and enable sales.
• Lead Generation - Coordinate and optimise marketing campaigns to generate qualified leads and support revenue growth. Design and manage campaigns across online advertising, marketing automation, and other relevant channels.
• Marketing Campaigns - Utilise expertise in various marketing channels, including online advertising, Account-Based Marketing (ABM), social media, and demand generation tools, to design and execute comprehensive marketing campaigns.
• Market Research - Conduct market research to identify new opportunities and challenges in the B2B market, including understanding customer trends, market conditions, and competitor activities.
• Monitoring & Performance Metrics - Establish key performance indicators to assess marketing effectiveness. Regularly evaluate and report on the impact of marketing efforts on revenue and other pertinent business metrics.
• Team Management - Build, lead, and mentor a high-performing marketing team, fostering a collaborative and innovative culture that drives continuous improvement.
• Cross-Department Collaboration - Work closely with sales, product development, and other relevant departments to ensure marketing strategies align with the overall business goals.

Requirements:

• Over 5 years of management-level experience in marketing within the B2B SaaS industry.
• Recent experience in inbound marketing, including content marketing, product marketing, marketing campaigns (including ABM), and demand generation.
• Native-level English proficiency with excellent written and verbal communication skills.
• Proficiency in marketing technologies, including online advertising, marketing automation, CRM software, and tools associated with digital marketing and demand generation.
• Solid knowledge of SEO strategies and relevant techniques.
• Strong data-driven approach with experience in conducting BI reports, Web Analytics, and Google AdWords.
• Proven ability to effectively translate strategic vision into tangible results, with a knack for precise execution and achieving measurable outcomes.
• Capacity to effortlessly transition between strategic planning and immediate implementation, highlighting adaptability to ever-changing market conditions.
• Demonstrated ability to effectively translate strategic objectives into actionable team workflows and tasks, ensuring alignment with organizational goals.
• Strong leadership skills and excellent communication skills.

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What we offer:

• Our offices are a workplace that encourages an open culture. Everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. We do what we love, and we love what we do.
• Excellent conditions of employment and competitive salary
• Dynamic, fun working environment
• Full-time position with long term perspective

Intrigued? Contact us today!