PPC Manager

Madlan is a real estate platform revolutionizing the way people buy and rent new homes, by empowering them with knowledge. As a leading marketplace and a valuable tool for agents, Madlan provides useful information using big data algorithms and artificial intelligence. Founded in Tel Aviv, Madlan facilitates the purchase of real estate with greater transparency. Madlan is a sister company of LocalizeOS, operating in NYC, Chicago and South Florida, which has built the most advanced Operating System for Real Estate.

Madlan is Looking for a PPC manager to join our delivery team in Tel Aviv.

A typical day:

• You will plan, optimize, implement and manage paid activity of our portfolio products
• Ensure PPC campaigns are up & optimized according to best practice guidelines
• Develop near and long-time paid strategies and campaigns
• You will work closely with our customer success team, as well as with our content / product team to ensure landing pages are effectively optimized for all PPC campaigns for maximum ROI and conversion.
• Perform keyword research and manage all bid management
• Analyze activity and performance of all paid campaigns and report
• Help to define PPC strategies
• Keep up to date with the latest industry trends

Requirements:

• Minimum 2 years of experience in a similar role
• Proven track record in driving successful paid campaigns
• Experience with lead generation platforms - advantage!
• Strong working knowledge of Google AdWords, Facebook ads, Taboola, direct publishers and additional paid marketing platforms
• Proven track record in managing medium to large-sized budgets
• Strong attention to detail
• Passion for digital marketing in general
• Great communication
• Strong numeric and analytical skills
• Excellent knowledge of Google Analytics and Facebook analytics
• Effective account management skills