Marketing Automation Team Leader

Description

Fiverr is looking for a Marketing Automation Team Leader to join our Growth Team.

In this role, you will play a pivotal part in driving acquisition and retention projects in various languages and regions, employing AI to enhance retention and conversion rates while influencing customer value and engagement uplifts.

This person will be responsible for the company user engagement platform, including omnichannel and multi-platform campaigns and user-journey set-up and optimization, creating and maintaining landing pages, data implementation, KPI reports, and monitoring.

We are looking for a technical, innovative, and results-driven person, with a passion for marketing and AI technologies.

WHAT AM I GOING TO DO?

• Daily work includes: operating Fiverr’s user engagement platform from a technical point of view, working with data, analyzing & reporting, testing, HTML CSS, and QA
• Messaging workflow implementation process, and enhancements on existing and new flows
• Monitor campaign and related processes performance and make recommendations for improvement
• Translate business needs to technical processes in user engagement platform
• Work with Retention, Product, R&D, Data, and other Marketing teams for any operational requirements
• Manage the Retention platform database, implement metrics, data validation, and monitor to measure and improve the CRM operational processes
• Build campaign segmentation, and agreed contact/business rules
• Design, build, QA, and deploy emails, landing pages, and other CRM communications in multiple languages
• Meet daily deadlines and objectives in a fast-paced environment
  
  

Requirements

• At least 3 years of managerial experience
• At least 3 years of experience with HTML & CSS and responsive design coding
• Familiarity with CMS concepts
• At least 3 years of experience with email marketing
• Hands-on experience with campaign management/engagement platforms
• Understanding data system concepts, databases, BI
• Familiarity with multi-lingual campaigns - an advantage
• Experience with backend development - an advantage
• Experience writing SQL - an advantage
• Experience in a B2B SaaS company - an advantage
• High level of English - a must
• Ability to handle multiple tasks and perform under pressure
  
  

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.