Product Marketing Manager

One of our clients - AI company (~160 employees, TLV, SaaS, B2B / B2G) is seeking a Product Marketing Manager.

As a Product Marketing Manager, you will oversee the entire go-to-market process. Your role will involve translating market requirements and the technical capabilities of our products into compelling value propositions, messaging, and narratives. You will aim to drive product adoption, identify new business opportunities, and enhance our brand presence. You will collaborate with cross-functional teams throughout the organization, managing multiple projects simultaneously and leveraging their expertise to achieve prompt and impactful business outcomes.

Your role:

• Develop a deep understanding of industry needs, target audiences, and the competitive landscape
• Create and own the product messaging and value proposition for different personas
• Cross-manage all product marketing processes and product launches across different departments
• Work closely with the Product, Sales, and Customer Success teams
• Work closely with the overall Marketing team to create marketing content and digital assets that clearly and effectively communicate our value proposition, benefits, and features for customers, including webinars, blog posts, social media content, use cases, datasheets, whitepapers, articles, webinars, etc.
• Customer obsessed – participate in customers' conversations to better understand their needs and use cases

Requirements

• Minimum of 3+ years of experience in B2B technical product marketing
• Experience owning the end-to-end go-to-market for B2B/B2G SaaS technology: obtaining a deep understanding of customers & and their use cases, value proposition, the market, and the competition
• Proven experience with product positioning, messaging, and strategy, including launching products globally with a cross-functional team of product managers, engineers, marketers, business managers, and salespeople
• Excellent written and verbal communication skills in English, with proven experience in writing and producing marketing materials
• Skilled at analyzing and interpreting large data sets and finding the insights within them