Event Marketing Manager

About Sensi.AI And The Position

Sensi is the first audio AI platform designed for the home care industry, empowering long-term care providers to overcome some of the biggest challenges in the industry. Our customers provide their clients with 24/7 virtual support in a cost efficient and scalable manner to significantly increase the quality of care. Sensi is a B2B2C company, but this position will have a heavy B2B emphasis.

Why Sensi?

Work with a purpose. Join us in creating an ideal care environment for older adults. Be a part of our growing team; help us make Sensi the new industry standard of care for the in-home and long-term care industries. This is an amazing opportunity to join a rapidly growing start-up and have a major impact on its growth.

About the role:

The Events Marketing Manager will lead the strategy and execution of our external and internal events program - focused on driving brand awareness, pipeline creation, and account engagement. The right candidate will exhibit a strong command of event management (hosted and third-party, virtual and in-person) and an understanding of how events contribute to a holistic growth marketing strategy. They will work in close partnership with our marketing, product marketing, sales, and customer success teams to develop an event strategy in support of our business priorities and report results to stakeholders. This role reports to the VP Marketing.

Key Responsibilities:

• Lead event strategy and execution that showcases our leadership position in the market
• Help achieve business goals by creating and managing events that will drive account engagement and pipeline, and build the brand
• Create memorable, meaningful event experiences that leave a lasting impact
• Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional event initiatives
• Develop and maintain a comprehensive events calendar with thorough and accurate information.
• Research target event participation and proactively solicit speaking opportunities/submit calls for papers.
• Develop and present monthly and quarterly event marketing analytics reports and provide thoughtful recommendations based on data-backed insights and qualitative feedback
• Manage all aspects and optimize event participation, including external sponsorship, exhibit and speaking opportunities - approximately 20 annual trade events.
• Manage event process, both internally and externally, including planning, event requests, registration, hotels, full range of logistics, shipping and material handling, finance invoice submission, event resources, supporting content and materials requests, inventory management, as well as stakeholder communication and external organizer, vendor and general contractor management.
• Support 6-8 internal hosted live or pre-recorded webinars via Zoom webinar platform including setting up and managing registration as well as all technical aspects of flawless execution.
• Collaborate with team members to design integrated programs (pre-event, at-event, and post-event support activities) and calls to action
• Create event toolkits and partner with the field teams to drive enthusiasm and engagement for events program and maintain a regular feedback loop
• Track event KPIs and their achievement, maintaining lead and booked meeting information.
• Track event budgets and complete successful events within budget
• Infuse best practices, insights, and optimization strategies into all programs
• Continue to strengthen, mature and elevate our event strategy
  
  

• 3+ years of B2B events experience, including hands-on experience managing all aspects of event participation.
• Strong organizational and project management skills, as well as attention to detail, including the ability to accurately specify project timeframes, deadlines, dependencies and risk factors.
• Excellent written and verbal communication skills
• Comfortable working with senior leadership
• Self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines
• Analytical and reporting skills
• Demonstrated ability to collaborate with cross-functional teams and with external partners
• Experience in SaaS/B2B/high-tech a plus
• Knowledge of lead flow process and familiarity with tools like HubSpot
• Experience using events and communication tools (registration tools, virtual event platforms such as Zoom,, etc)
• Proficient in the Google Suite suite of applications.
• Experience with budget tracking and management.
• Collaborative team player who is excited to be part of a growing team.
• Available to be on call and/or work evenings/weekends as events require.