Product Marketing

Aporia, a leading AI Performance platform, is trusted by Fortune 500 companies to enhance their machine learning models. We empower data science and AI teams to efficiently monitor, explain, and improve their models in real-world applications.

We're on the lookout for a dynamic Product Marketing Manager to enrich our growing marketing team. The ideal candidate will take charge of developing and implementing effective product marketing strategies, focusing on market entry, user adoption, and content creation, all aimed at boosting customer acquisition and retention.

Responsibilities

• Implement Go-to-Market Plans: Execute comprehensive go-to-market strategies for Aporia's offerings, ensuring that our product positioning.
• Market Research and Competitive Analysis: Undertake thorough market research and competitive analysis to unearth trends, identify opportunities and challenges, and leverage these insights to enhance the customer experience.
• Content Creation and Sales Enablement: Craft compelling, impactful product oriented content, whitepapers, case studies, videos, and webinars. Develop essential sales tools, pitch decks, product datasheets, FAQs, and battle cards to underline Aporia's USP.
• Cross-Functional Collaboration: Work closely with teams across Product, Sales, and Customer Success to orchestrate and execute integrated campaigns that bolster product usage, customer engagement, and revenue growth.
• Performance Analysis and Reporting: Regularly assess the impact of product marketing initiatives, delivering data-informed insights to refine future strategies and tactics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent professional experience.
• A minimum of 1 year of experience in product mangment or product marketing, ideally within the technology or analytics domain.
• A demonstrated history of successful B2B ideally saas product or service.
• Deep understanding of AI, machine learning, and analytics solutions.
• Exceptional communication skills and a knack for creating engaging content.
• A collaborative spirit and proven ability to build strong relationships.
• A results-oriented, analytical approach to marketing and decision-making.
• Independent initiative, excellent project management skills, and adeptness at handling multiple projects concurrently.