Product Marketing Manager

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for 2024 and Newsweek’s 2025 list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

As a Product Marketing Manager,

you will own the go-to-market strategy and execution for Check Point’s Exposure Management offering, with a strong emphasis on technical credibility, product ownership, and sales impact.

This is not a “messaging only” role. You will act as the connective tissue between Product Management, R&D, Sales, SEs, Marketing, Partners, and Field CISOs, translating complex security capabilities into clear positioning, compelling narratives, and high impact assets used across every stage of the sales cycle - from awareness and demand generation through presales, evaluation, expansion, the channel, and renewals.

Major Responsibilities

• Own positioning, messaging, and differentiation for assigned products and solutions, grounded in real product capabilities, customer pain, and competitive context.
• Develop deep hands-on understanding of the product—how it works, how it’s deployed, and how it delivers value in real customer environments.
• Lead GTM planning and execution for new launches and major releases (value proposition, personas, competitive strategy, etc.).
• Ensure consistent, aligned, high quality messaging across website, campaigns, sales materials, partner content, and analyst engagements.
• Build and continuously evolve sales enablement assets across the full sales motion: pitch decks, solution briefs, battlecards, demos, FAQs, talk tracks, and training.
• Enable Sales, SEs, and Partners with the tools and confidence to explain what the product does, why it matters, and how it’s different, both technically and commercially.
• Support field teams in strategic deals, customer meetings, webinars, and executive briefings when needed.
• Work across Marketing, Sales, Product, Research, and Partner teams to align priorities and execution.
• Act as a trusted PMM voice internally, bringing structure, clarity, and class to how products are positioned and taken to market.

Proven experience in Product Marketing roles in B2B technology; cybersecurity experience is strongly preferred.

• Proven experience owning and marketing a product, not just supporting it.
• Strong technical understanding of cybersecurity solutions; experience in Exposure Management, Threat Intelligence, Vulnerability Management, Breach and Attack Simulation, or adjacent domains is a major advantage.
• Ability to translate complex technical capabilities into clear, credible, buyer-focused messaging.
• Excellent written and verbal communication skills, with experience presenting to both technical and executive audiences.
• Comfortable operating in fast-moving environments and driving work independently from concept to execution.
• B.A. / B.Sc. Degree, or equivalent work experience.
• Must be based in Israel with an excellent command of English