Senior Product Marketing Manager

Description

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 350+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!

Do you want to join the party?

Responsibilities

• Collaboration and Stakeholder Management: Collaborate with product managers, and design and marketing teams to provide product design documentation by translating marketing requests into product/design language to cover marketing team needs that fit global company strategy and vision.
• Marketing data and analytics: Define and track key product metrics and performance indicators, monitoring the success of product features and making data-driven decisions to optimize user experience and drive growth. Deep understanding in the field of measurement of investment performance and returns.
• Execution: Drive the product development process from concept to launch, ensuring timely delivery, high-quality execution, and adherence to project milestones.
• User Acquisition and Retention: Work closely on developing and implementing strategies to drive user acquisition and retention, leveraging various marketing channels. Analyze user behavior and feedback to optimize marketing campaigns and improve user journey.
• Messaging and Positioning: Craft compelling and differentiated messaging that highlights the unique features and benefits of Tango.
• Go-to-Market Planning: Manage execution of go-to-market plans for new product launches and feature releases. Coordinate with product, Marketing, and R&D departments to ensure delivery.
  
  

• Proven experience (5+ years) in product marketing within the tech industry, preferably in B2C mobile and web applications.
• Demonstrated success in developing and executing go-to-market strategies for new features and markets. Provided cases would be a plus.
• Strong analytical skills and the ability to use data to inform marketing decisions.
• Creative thinker with a passion for staying ahead of industry trends.